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| Why Hire an ASP? |
Is my house worth being “professionally staged”?
Even spending a mere $500 for an initial consultation should net you thousands in return and
speed of sale based upon statistical data. In the previous statistics, unless the house is under 50K
this argument is invalid.
The housing market is good. Why does my house need to be staged to sell?
You’re right. Every house will sell…it’s a matter of when and for how much. Even if your house sells
quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been
professionally staged. Remember, professionally staged homes sell on a conservative average for
6%+ more*. If your home sold for 400K unstaged it probably would have sold for 425K staged.
Why can’t I just stage my own home?
Home sellers are usually incapable of successfully staging their own home. Why? Because our
homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it
looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then
you are unable to market and package it effectively. Not to mention most home sellers don't "stage"
homes everyday for a living. That’s what professionals are for and that is where the greatest
returns come in.
Can’t homebuyers use their imagination and look past the décor?
Only a mere 10% of homebuyers can actually visualize the potential of a home. This is why having a
vacant home professionally staged is so important. Buyers cannot visualize size and scale so
furniture helps to give them a frame of reference.
* Based upon Home Gain Statistics
You Will Make More Money
U.S. Housing and Urban Development reports that a staged house sells, on average, 17% higher
than a non-staged house.
Your House Will Sell Faster = Less Headaches and Hassle
The New York Village Voice reported that the average number of days on the market for a staged
house was 13.9 versus 30.9 days for an unstaged house.
The Cost of Staging, Doesn’t Cost A Dime…
In a 2003 HomeGain Survey of over 2000 Realtors it was discovered that sellers who spent up to
$1000 Staging their home recovered almost 200% of the cost in the sale of their home.
Most Home Sellers Cannot View Their House Objectively
If you can’t see objectively, you can’t “package” effectively. Have a staging professional give you a
detailed, step by step, “Action Plan” for less than $500 so you can do the work yourself.
Less Guesswork and “Do It Yourself”…
A professional home stager can manage your projects from start to finish OR give you a detailed
enough report based on their extensive knowledge and training to have you “do it yourself”.
Only 10% of homebuyers can visualize the potential of a home
That’s why staging a vacant home is critical! You don’t want the benefits of your beautiful home left
up to the buyer’s imagination.
Studies show that the longer your home stays on the market the lower your selling
price will be…
Don’t settle for less and lower your price…have your house staged.
The Money You Make is TAX FREE!
Take advantage of your tax-free capital gain by getting every dollar you can in the selling price of
your home.
Leaving Your House in “AS IS” Condition Will Help Sell the Competition
Right now the number of homes for sale on the market is at a record high, competition is getting stiff
and buyers have an expectation when they walk through your door.
| Stage Your Home |
| Courtesy of Home Staging Resource |
| FAQs |
Set Your House Apart.
- To date, the ASP is the only professional staging designation recognized
by the National Association of Realtors.
- ASPs must successfully complete a comprehensive training program and
practical examination to receive the Accredited Staging Professional
designation.
- ASPs are affiliated with StagedHomes.com, the leading experts in home
staging and the only accredited Home Staging training organization.
- Member ASPs are held to a Code of Ethics and a Standard of
Excellence by the International Association of Home Staging
Professionals (IAHSP).
- ASPs are dedicated professionals committed to the principles and
practices of marketing properties as Staged® Homes.
